These days, businesses cannot afford to avoid digital marketing methods. The reason is, those are very simple, easy to implement, and cost-effective. SEO and Social Media Marketing are the first choices to consider in digital marketing. We all are using social media marketing, but there is a way to maintain your platforms so that they give you optimum results. While there are several ways to maintain your social media platforms viz. Instagram and FB, the following 3 methods will help you get the best results from your social media:
Method 1: Have blended types of post like Graphics, Blogs & Short Videos.
(1) Graphics Have attractive value graphics posted on regular basis. Graphics are the best scroll stoppers even as compared to videos. Because Graphics consume very little time for users. Unlike videos, user decides how much time to spend when engaged in Graphics. Have an attractive yet a bit different image/photo that will attract users when on mobile, and pass on your value message.
Remember, you need to post value graphics more as compared to ad graphics. Advisable proportion is 4 (value) is to 1 (ad).
(2) Blogs: Blogs will make you an authority. Not everyone writes a blog. Share your opinion, experience, case studies, and statistics in the blog that will help create your brand image as an authority.While we post blogs on our blog post, we must share blogs on social media as well. Because this will help us not only get the brand image but also visitors from social media searches.
(3) Short Videos: This is the most popular media on social media. Especially the shorts or reels that are very easy to create. Audiences are engaging more and more on shorts or reels because they consume more content in less time. People less priority for bigger videos. Your audience is expecting your content in the form of reels and short, give them the right message that attracts their engagement!
Method 2: Be consistent & disciplined, and have a content planner
This is key on social media platforms. Your social media platforms are like your own babies. They will produce results only when you feed them consistently. Whatever frequency you are comfortable with, do maintain that frequency, whether less or more. You can have 1 post per 2 days or 2 posts per day… or even more or less, it is up to you, but be consistent. Do not break the consistency. Breaking the consistency will also break the possibility of you reaching out to your audience. Professional businessmen have their content planners in place. They plan their post content in advance and schedule those content for posting on social media. The business suit is the best tool to upload your posts in one go on FB & Insta.
Method 3: Post Stories.
Be it a young or old person, everyone likes stories. From our childhood, we are habitual to engaged when listening to or reading stories. When you share values in the form of stories or you give a reference to some case studies as a story, that adds a great sense to your post. People forget the content but remember the stories. Therefore, stories have great significance, be it graphics, blogs or videos. For example, the hare and tortoise story is very popular and known to everyone. In Graphics, if you have that post, and pass on those values thru graphics, there are high chances that people remember your creatives.
Conclusion:
Social media marketing is the easiest form of marketing. Creating graphics, videos and blogs are no more challenging. We have lot many YouTube videos and blogs that give us insights and help to create great content. It’s only that, we have to keep taking the action regularly and consistently. Having different types of posts, being consistent and disciplined in your posting, and incorporating stories will definitely stand you out from the competition by creating a good brand image and generating responses or leads for your ads.
If you want to know more about social media marketing methods, click here to understand 25 Actionable Social Media Marketing Tactics that will get you quick results. Also, if you want to know more about setting goals of your social media marketing this blog will help you for sure.