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Beyond SEO: New Ways to Drive Traffic to Websites Most small businesses are already well aware of the power of search engine optimization. Optimizing sites and content for search engines like Google, helps drive traffic to websites, introducing more potential customers to your brand. However, SEO isn’t the only way for brands to increase traffic

Social media has always been seen as the playground for B2C companies. While it’s true that many of the top brands leveraging social media operate in the B2C segment (such as Nike, Starbucks, and Applebee’s), it doesn’t mean that B2B companies don’t have a place in the social media arena. There are companies of all sizes that

Building an Instagram Following for Your Small Business Growing a small business and taking it to the next level is what every entrepreneur strives for. There are many digital marketing tools that help you achieve this goal, Instagram being one of them. Over the years, Instagram has proven to be a powerful visual channel to build brand

There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is